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Founder & CEO of Bohème Collection

AxelHammouche

Over the years, Axel Hammouche’s work has drawn the attention of leading publications, from lifestyle magazines to specialist press. These articles offer a closer look at his approach, his influences and the experiences that shaped him.

Marrakech · Marbella · Dubai

Axel Hammouche

Bohème Collection

Three Destinations. One Lifestyle. One Vision.

For over 20 years, I have dedicated my career to creating exceptional experiences in luxury events, hospitality, and lifestyle.

From Marrakech to Marbella, Corsica, Tuscany, Switzerland, and Mauritius, my international journey has been driven by a passion for excellence, creativity, and the art of hospitality.

Throughout my career, I have had the privilege of creating exclusive experiences for private clients, international corporations, and prestigious institutions.

This journey inspired me to establish Bohème Collection, a distinctive hospitality and lifestyle brand born in Marrakech.

Today, my entrepreneurial vision is evolving across three iconic destinations:

  1. Marrakech

    Our roots, our heritage, and the birthplace of Bohème Collection.

  2. Marbella

    Mediterranean elegance, lifestyle, and new opportunities.

  3. Dubai

    International ambition, innovation, and the next chapter of our development.

With the establishment of BOHEME COLLECTION L.L.C-FZ in Dubai, we are taking an important step toward building an internationally recognized hospitality and lifestyle brand.

Our ambition is not simply to create restaurants or destinations. It is to build a brand that connects cultures, people, and exceptional experiences.

A vision inspired by Moroccan authenticity, Mediterranean sophistication, and Dubai’s international energy.

Marrakech · Marbella · Dubai

Three Destinations. One Lifestyle. One Vision.

Axel Hammouche

Founder & CEO — Bohème Collection